Jona is a Creative Director, Brand Strategist, and Product Architect known for turning ideas into executional systems. As co-creator of the Shade Tactics™ framework, he translates psychology, symbolism, and narrative into brand engines that actually work in market. His two decades of experience span CPG, fashion, tech, and media—guiding start-ups and global companies alike from positioning to product launch. Jona’s focus is always execution: building identity systems that don’t just look good on paper but function, adapt, and evolve in the real world.
