Interior of a café with a large framed floral artwork on a dark wall, wall-mounted light fixtures, wooden paneling, and windows reflecting the artwork.

Starbucks: Every Cup Has a Story.

Starbucks isn’t just a coffee shop—it’s a place where moments happen. It’s the early-morning quiet before the day begins, the in-between pause between meetings, the familiar warmth of your name on a cup. For decades, Starbucks has shaped more than coffee culture—it’s shaped how people connect, recharge, and belong.

  • Starbucks is a global coffee leader known for seasonal innovation and design-led storytelling. This project focused on packaging design for the Sunsera Blend and Holiday Cold Brew gift sets—aiming to enhance shelf presence and elevate the customer experience through thoughtful form and finish.

  • Packaging concept, creative direction, graphic design, material selection, and production-ready visual assets.

  • Create two distinct packaging systems that reflect the personality of each product: Sunsera needed to feel soft, light, and premium, while the Holiday Cold Brew had to capture the joy and energy of the season—all while staying true to Starbucks’ brand standards.

  • Designed Sunsera with soft gradients, matte finishes, and embossed textures to express warmth and natural sophistication. For the Holiday Cold Brew, developed bold, swirling graphics with high-contrast colors and a cutout window to reveal the bottle inside—blending playfulness with premium detail.

  • Delivered two packaging systems that elevated Starbucks’ seasonal retail offerings. The Sunsera design invited calm and clarity, while the Holiday packaging brought festive impact. Both enhanced shelf visibility, strengthened brand perception, and turned each product into a moment worth gifting.

Starbucks tumbler set with two metallic-colored tumblers in a retail box.
Starbucks 24 oz tumbler set with 6 iced coffee K-Cup pods, including signature black and vanilla flavors, displayed with two iridescent tumblers and packaging.
Two Starbucks to-go tumblers with rainbow reflective finishes and straws, featuring the green Starbucks logo in the center.
Starbucks 24 oz tumbler set with two iridescent, holographic tumblers featuring the Starbucks logo, and a display box labeled for 6 iced coffee K-Cup pods, with six single-serve coffee brand labels at the bottom.
Two Starbucks reusable tumblers with holographic iridescent finishes, one green and one rainbow-colored, each with clear lids and straws.
Starbucks 24 oz tumbler set with six iced coffee K-Cup pods in packaging.
Starbucks Cold Brew coffee mug in colorful packaging with pink, white, and green swirls design, and the Starbucks logo visible on the mug.
Colorful, abstract design with pink, red, teal, and white wavy, striped patterns.
Starbucks Cold Brew coffee tumbler with a red, green, and white swirl pattern in a turquoise box.
A colorful Starbucks tumbler with a green straw, featuring red, white, and green swirl patterns and the Starbucks logo, along with two additional green straws and a Starbucks cold brew coffee pods.
Starbucks Cold Brew flavored coffee concentrate in a reusable cup inside colorful packaging.
Starbucks gift pack with teal and pink swirl pattern, label reads 'Be Merrier Together' with space for name and message, nutrition facts panel, barcode, and manufacturing information on the side.
A computer monitor displaying a desktop with icons and a web browser open.