Colorful reusable water bottles with different designs and caps arranged on a white surface.

Williams Sonoma: Classic Meets Custom.

Williams Sonoma is a heritage American brand that has elevated the way people cook, live, and gather for over 65 years. Founded in 1956 in Sonoma, California, the brand started as a specialty cookware shop—and grew into a lifestyle icon known for its blend of culinary expertise, timeless design, and uncompromising quality.

Williams Sonoma and Pottery Barn are legacy lifestyle brands known for timeless design and premium home goods. This project focused on transforming everyday drinkware into an elevated, customizable experience rooted in personal expression and design integrity.
Brand strategy, creative direction, product customization program, and visual system for hydration collections across Williams Sonoma and Pottery Barn.
Consumers increasingly view drinkware as a lifestyle accessory—not just a utility. The goal was to reframe hydration through a design-forward lens while introducing personalization that felt premium, seamless, and on-brand.
Developed a visual and strategic framework that positioned hydration as a reflection of personal style. Led creative direction across both brands with distinct yet aligned aesthetics. Built a customization program that allowed customers to tailor their pieces—bringing emotional resonance to functional products.
Launched a design-driven hydration collection with an intuitive customization experience that enhanced both customer connection and product value. Strengthened each brand’s position in the market by blending tradition with innovation and turning everyday drinkware into a lifestyle statement.

Collection of navy blue insulated bottles and tumblers with rose gold accents on a beige surface.

A mint green water bottle with a black lid, holding a smartphone on a metal ring, against a light pink background.

A travel mug placed in a car's center console cup holder.

A lineup of nine black and silver reusable bottles and cups with transparent lids, arranged from left to right.

A sequence of reusable travel bottles and cups with beige bodies and black caps, made of stainless steel or plastic, some with handles and stirrers, arranged in a line.

Collection of iridescent bottles and containers of various shapes and sizes with black caps and handles, set against a plain background.

Two dark gray plastic cups with straw lids, placed on a white surface against a blue background.

Set of eight white water bottles and tumblers with black lids and gold accents, featuring botanical patterns, some with straws, arranged in increasing height from left to right.

A collection of various black and gray reusable water bottles and tumblers arranged in a row.

A row of insulated water bottles in navy blue with rose gold accents, different sizes and designs, some with handles, set against a plain background.

Two blue floral patterned water bottles with black caps and beige handles against a light pink background.

Seven reusable water bottles in various colors and designs arranged on a pale green surface with a potted plant in the center and a black and white tiled wall in the background.

A black table with a navy blue water bottle with copper accents, a small potted succulent in a geometric gold pot, and two crystal candle holders, in a room with a blurred background and part of a wooden chair on the left side.

A white water bottle with black and gold cap and handle, decorated with black botanical illustrations, placed on a white surface against a marble wall background.

Multiple colorful reusable water bottles with various designs, scattered on a light-colored surface.

Four colorful water bottles with handles lined up on a tennis court next to a tennis racket and balls.

Purple portable speaker placed on top of a stack of pink and white coasters against a light green background.

Three water bottles with purple and white cloud-like patterns against a light purple background

Six colorful water bottles with different designs and caps placed on a surface with a light blue background.

Two colorful, patterned reusable cups with straws on a light gray surface against a pink background.