iPack: Travel On

iPack is a modern accessories brand built around the idea of intentional carry—where style meets function without compromise. Designed for movement, its signature Puffy Tote blends everyday versatility with elevated design, offering a bold yet practical solution for life on the go.

  • A complete brand build executed in under 30 days, positioning iPack as a stylish, functional accessories brand with a clear focus on versatility and everyday utility.

  • Brand strategy, creative direction, customer insight, archetype profiling, website design, visual identity, and product positioning.

  • Launch a new brand quickly while balancing aesthetics with practical utility—ensuring iPack stood out in a crowded accessories market without sacrificing clarity or cohesion.

  • Developed a streamlined brand strategy centered around the concept of “carrying with intention,” anchoring the identity in both fashion and function. Positioned the Puffy Tote as the brand’s hero product, supported by clean, intuitive visual design, tone of voice guidelines, and a responsive website to align with modern consumer expectations.

  • Successfully launched iPack within 30 days, establishing a distinct, ownable visual identity and narrative. The brand immediately resonated with its target audience, presenting itself as both elevated and accessible in the travel and everyday carry category.

A woman holding a large bouquet of white lilies while carrying a white bag against a plain background.
A silver laptop displaying an online shopping page for a black tote bag, with photos of a model and product details, placed against a plain white background.
A person in a grey suit holding a large black bag high in the air against a clear blue sky with rolling hills in the background.
Woman with black hair wearing a gray coat carrying a large black bag over her shoulder, standing against a dark background.
A woman wearing large sunglasses, black long-sleeve top, black skirt, black knee-high boots, and holding a black rolling suitcase and a black card.
A white quilted tote bag with gold zipper accents and handles.
Person in black outfit placing brown and black gloves into a black bag.
A woman wearing a gray coat and black boots standing in an open field, holding a suitcase in her outstretched hand, with hills and a clear blue sky in the background.
Woman with long dark hair wearing a white shirt and a plaid skirt, standing against a dark wall, carrying a large white handbag.
Woman with long dark hair wearing a black turtleneck sweater and plaid pants, carrying a large black bag, standing indoors with a blurred background.
A black quilted tote bag with handles and multiple zippered compartments.