Freeman Seattle: Weather Well.

Freeman began with a simple act of love—a raincoat, hand-sewn in a Seattle apartment, crafted not just to weather storms, but to honor a place and a way of life. What started as one coat has grown into a full collection of everyday essentials, each piece rooted in the Pacific Northwest and made with intention.

  • Freeman is a Seattle-based clothing company specializing in handcrafted raincoats, shirts, and everyday apparel.Established in 2010, the brand emphasizes made-in-the-USA craftsmanship, beginning with their signature raincoats and expanding into flannel shirts, vests, and other timeless staples.​

  • Creative direction, brand strategy, and content creation to refine Freeman's visual identity, storytelling, and overall market positioning.​

  • To amplify Freeman’s distinct ethos of quality craftsmanship, local production, and sustainable practices, ensuring deeper resonance with their target audience and strengthening their brand presence.​

  • Developed a cohesive brand narrative, curated authentic visual content, and strategically aligned messaging across all platforms. This approach highlighted Freeman’s heritage, commitment to local craftsmanship, and dedication to producing timeless apparel.​

  • Elevated Freeman’s storytelling, resulting in a strengthened brand identity that resonates more deeply with consumers who value quality, sustainability, and local production.​

Man standing in front of a plain white background, wearing a beige jacket, blue plaid shirt, gray pants, and white sneakers.
A man with brown curly hair wearing a navy blue jacket and jeans standing against a red brick wall outside.
A person sitting on a rolling chair in a sewing workshop with sewing machines, fabric, and supplies around him.
A man standing against a plain white background wearing a blue jacket, plaid shirt, jeans, and brown boots.
Person wearing a green jacket with their hand in the pocket, standing in front of vintage sewing machine.
A young man wearing a green jacket, dark blue jeans, brown boots, and a gray cap sitting on a concrete ledge in an urban area with tall buildings in the background.
Gray pair of pants with an elastic waistband, shown on a white background.
A young man with curly brown hair and fair skin, wearing a green jacket over a denim shirt, jeans, and white sneakers, stands indoors next to a window, with one leg crossed over the other and his hand resting on a mustard-colored chair. The wall behind him is decorated with framed vintage flags and pennants.
Line drawing of a vintage espresso machine with a cup labeled 'Freeman' in front, set on a black background with the words 'Seattle Washington' on the machine.
A young man adjusting his jacket in a sewing or tailoring room with multiple spools of thread in different colors on wall-mounted racks in the background.
A man with brown hair, dressed in a beige jacket, blue plaid shirt, dark jeans, and brown boots, walking on a city sidewalk while carrying a green tote bag.
A dark blue, long-sleeve button-up shirt with a collar, featuring a chest pocket and two lower pockets on a plain white background.
A man with light brown wavy hair and a small mustache leans on a clothing rack with a variety of jackets and shirts, in a room with beige walls and framed artwork.
Line drawing of Mount Rainier with sun and clouds, labeled 'FREEMAN Seattle, WA'
A young man with dark hair, blue eyes, and a mustache sitting on a wooden chair against a dark blue wall, wearing a beige jacket, gray pants, white sneakers, and a beige cap, with a potted green plant beside him.