A small sample of a portable mini refrigerator with a blue mattress rolled up inside. The fridge is open, showing ice cubes inside a small freezer compartment and empty shelves in the main door. The refrigerator is placed on snowy, white ground with ice scattered around.

Rest: The rest is magic.

Rest® is a modern sleep brand that merges science and softness to create high-performance bedding designed for deeper, cooler, more restorative rest. With a focus on innovation, minimalism, and comfort, Rest® redefines what it means to feel at home in your bed.

The word 'Rest' in large, dark blue letters.

  • Rest® is a bedding company specializing in science-backed home textiles designed to enhance sleep quality. Known for their award-winning Evercool® line, Rest® offers products like cooling comforters, sheets, and pillowcases that regulate temperature and wick away moisture, ensuring a comfortable and restful night's sleep.

  • Brand strategy, creative direction, art direction, color story development, and archetype-based personality profiling.​

  • In a competitive bedding market, Rest® needed to establish a distinct brand identity that communicated its innovative approach to sleep solutions and resonated with consumers seeking both comfort and technology-driven products.

    • Brand Strategy: Developed a comprehensive brand strategy that positioned Rest® as a pioneer in sleep innovation, emphasizing the fusion of science and comfort in their product offerings.​

    • Creative Direction & Art Direction: Crafted a cohesive visual and narrative style that highlighted the brand's commitment to quality sleep, incorporating serene imagery and clean design to evoke a sense of tranquility and restfulness.​

    • Color Story Development: Curated a calming color palette inspired by natural elements, reinforcing the brand's focus on relaxation and well-being.​

    • Archetype-Based Personality Profiling: Identified and integrated brand archetypes that aligned with Rest®'s mission, creating a relatable and trustworthy brand persona that appeals to health-conscious consumers.​

  • Successfully transformed Rest® into a recognizable and trusted name in the bedding industry, with a clear and compelling brand identity that differentiates it from competitors. The strategic branding efforts contributed to increased consumer engagement and positioned Rest® as a leader in innovative sleep solutions.​

Blue fold-out lounge chair with a matching cylindrical pillow, alongside a light blue box, a white pillow with the word 'Rest' printed on it, and a booklet with 'Rest' written on the cover.
A light blue puffer blanket is draped over a stand, with an open cardboard box hanging from it. The box has some text that says 'Sleep just right!' inside, set against a plain, light blue background.
Close-up of a light blue mattress with a navy blue tag labeled 'Rest' beneath the mattress edge.
Folded blue and white quilted blanket with a white sheet or cover on top.
Light blue upholstered sofa with a light blue blanket draped over the top, set against a transparent background.
A white comforter and pillow from Rest on a white background with text promoting a hotel-quality duvet for home, five-star rating, and a "Shop Now" button.
Close-up of a white bedding set with pillows and a quilt, promoting a hotel-quality duvet with the slogan "It's not magic. It just feels like it." The brand name "Rest" is on the right side.
A white fabric or sheet floating in the sky above a body of water against a clear blue sky.
An adjustable foam bed with a cream-colored cover, a roll pillow at the head, a cardboard box labeled "Rest," and an instruction manual.
A blue mattress with a white corner, tilted at an angle, placed on a red and white block background.
Laptop displaying a webpage about the Evercool Comforter, featuring an image of a blue cooling comforter on a light blue background.
A neatly folded white duvet with a handmade label that reads 'Rest,' and the duvet cover has a darker trim. The background has text promoting the duvet as a 5-star hotel quality product, with options to shop now.