An equity agency redefining what progress looks like.
“&” bridges opportunity and impact through actionable strategy, advocacy, and culture-shifting solutions.

Brand strategy, naming, positioning, visual identity, customer insight and personas, market research, creative direction, iconography.

The client needed to establish a brand that stood apart in a space filled with static, sterile consultancies. The name and identity had to signal authority, clarity, and transformation—while still honoring the nuance and complexity of equity work.

We built a brand from the ground up: naming it “&” to symbolize connection, expansion, and progress. From there, we created a modern identity system with a bold, simple mark and adaptable visual language—backed by a deep strategy rooted in psychological insights and audience segmentation. Every element—from verbal tone to color and type—was designed to express purpose, credibility, and cultural fluency.

“&” now operates with clarity of voice and presence—positioned to grow as a trusted guide for institutions seeking real, measurable change. The brand system continues to adapt across platforms while remaining rooted in the equity it was built to champion.