Ardent: In Wonderland.

​Ardent Cannabis is a Boston-based biotech and medical cannabis device company specializing in decarboxylation technology. They offer devices like the Ardent FX, an all-in-one appliance for decarbing, infusing, melting, and baking, designed to simplify the process of creating cannabis-infused products at home. Founded by Shanel Lindsay, Ardent aims to empower individuals by providing tools that enhance the effectiveness and precision of cannabis use.

  • A visually immersive campaign that reintroduced Ardent as an inventive, consumer-first cannabis brand—blending whimsy, education, and modern wellness into a single, unforgettable experience.

  • Brand strategy, campaign direction, creative storytelling, art direction, customer insight, narrative design.

  • Differentiate Ardent in an increasingly saturated cannabis space, where most brands default to either sterile wellness or counterculture tropes—without clearly articulating product benefits or innovation.

  • Designed the Ardent in Wonderland campaign to position Ardent as both imaginative and trustworthy. Built a whimsical visual and narrative world grounded in innovation and accessibility, inviting consumers to explore the brand like stepping into a dreamscape. Balanced playful, surreal storytelling with product education to make cannabis tech feel less intimidating and more magical

  • Reframed Ardent’s identity in the eyes of its customers—highlighting its role as an innovator without losing warmth or charm. The campaign boosted brand engagement, clarified positioning, and helped Ardent stand out as a welcoming, forward-thinking voice in the cannabis industry.

A woman in a purple dress and white apron floating in photo with scattered cookies, macarons, cupcakes, a purple travel bag, and a purple beverage container against a purple background.
A large, modern, black and purple electronic device or appliance in a whimsical, colorful candy land scene with oversized lollipops, gumdrops, and candy houses.
A purple and black convertible blender with a control panel at the bottom, set against a colorful, fantasy-like landscape of gingerbread houses and candy-covered trees with a whimsical sky.
A young woman with brown hair and butterfly hair clips, wearing a purple dress, is excitedly looking at a table of cupcakes, brownies, cookies, and a purple beverage dispenser on a purple tablecloth.
A purple and black coffee grinder placed on a pastel purple surface, with a colorful candyland background featuring oversized lollipops, gumdrops, and candy canes in bright colors such as pink, green, yellow, and blue, under a sky with scattered clouds.
Purple blender with purple macarons, cupcakes, and blueberries floating around it on a purple table with a purple background.