A woman with dark hair styled in a retro fashion wearing red sunglasses, a red shirt, and holding a red lollipop and a red cigarette holder in a fashion-forward pose against a teal background.

Bloom: Flower to the People.

Bloom is a cannabis brand rooted in culture, craftsmanship, and community. Founded in Los Angeles in 2014 by a team of immigrants and BIPOC, Bloom has always been about more than just THC—it’s about creating accessible, high-quality experiences for people who care about what they consume and where it comes from.

  • Bloom is a legacy cannabis brand known for its curated strains, bold identity, and commitment to accessibility. This project focused on the launch of BLOOM ROLL—a premium pre-roll designed to stand out in a crowded market and deliver instant brand recognition.

  • Art direction, graphic design, packaging system, and visual identity refinement, executed in partnership with Filebrand. Oversaw the creative process from concept through execution to ensure consistency across brand touchpoints as well as refinement for BLOOM ROLL.

  • Design packaging that commands attention in dispensaries while staying true to Bloom’s established identity. The product needed to feel premium, rebellious, and approachable—without getting lost in a sea of sameness.

  • Built a packaging system using Bloom’s signature red-and-white palette to create instant visual recall. Integrated bold typography, clear windows for transparency, and a mix of matte and gloss finishes for a tactile, high-impact feel. Extended the design into retail displays to ensure presence from shelf to counter.

  • Launched a standout product line that elevated Bloom’s pre-roll offering and reinforced its positioning as a trusted, community-rooted brand. BLOOM ROLL packaging now functions as a visual anchor in-store—driving engagement, sales, and deeper customer recognition.

Broccoli flower with the word BLOOM over it
Lineup of cannabis vape pens with fruity flavors, including blueberry, apple, grape, pineapple, lemon, and peach, displayed against a white background with boxes in the center.
Man with tattoos and a beard standing with arms crossed, wearing a white long sleeve shirt with a graphic of a tablet on it and the word "Wowie" printed on the sleeve, against a plain white background.
A young woman with long blonde hair wearing a black sweatshirt with the word 'Wowie.' printed on it, and a gray turtleneck underneath, standing against a plain light background.
Person wearing a white t-shirt with "Indica." written on it, crossed arms, wearing a gold necklace, dark hair, standing against a plain background.
A cigarette with a red filter labeled 'BLOOM' on a light gray background, with overlaid white text reading 'Flower To The People' and a rolled paper symbol.
A person wearing glasses, a brown bucket hat, a grey shirt with a small label on the pocket, and tan pants, stands in front of a circular arrangement of green cannabis leaves.
Side profile of a person wearing sunglasses, a red wide-brim hat with a flower and the word 'BLOOM' on it, a red bandana, and a white shirt, against a teal background.
Display of cannabis vaping products on a teal surface, with product boxes, pens, and informational cards labeled 'BLOOM' and 'thebloombrand.com'.
Various sizes of vape cartridges and a red syringe with cannabis oil inside
A person walking past posters advertising Bloom cannabis vape products displayed on a wall.
Red and white packaging for BLOOM ROLL pre-roll cannabis products with the slogan "Flower To The People" and a logo on a gray background.