Split image showing a young man holding a basketball on the left, with the sun setting behind him, and a man wearing gray sweatpants on the right, standing on stairs in a modern setting.

Bylt Basics: Confidence in Every Opportunity

BYLT Basics is a Southern California–based apparel brand creating premium everyday essentials with a performance edge—best known for their elevated basics like tees, polos, and joggers crafted from custom-engineered fabrics. Designed to bridge the gap between activewear and lifestyle, the brand reimagines wardrobe staples with a focus on comfort, durability, and a refined fit. Rooted in a modern, go-anywhere mindset, BYLT delivers pieces that look sharp, feel effortless, and move seamlessly from work to workout to weekend.

BYLT Basics is for the guy who’s always ready to level up. Built around premium fabrics, clean lines, and versatile performance, the brand transforms everyday essentials into elevated staples—confidence included.
Creative direction and art direction across BYLT’s performance program, with a focus on knit tops, fleece, and printed shorts. Oversaw product trims, packaging, and design details that elevated everyday essentials into premium staples. The project was contracted by Ryan Rush of Catalyst Creative Group.
Navigate an inexperienced product design and sourcing team while building a streamlined development process overseas. The brand needed low-MOQ production, tighter technical design systems, and improved quality standards—without slowing momentum or losing its premium positioning.
Established a streamlined product development system that aligned design, sourcing, and production teams. Introduced clearer technical packs and tighter fit standards to raise product quality, while leveraging low-MOQ overseas manufacturing to keep development nimble. Guided creative direction to ensure trims, packaging, and apparel details reflected BYLT’s premium positioning, creating a consistent experience across product and brand touchpoints.
BYLT Basics strengthened its position as a premium essentials brand with elevated product quality and more reliable production standards. Streamlined development improved consistency across categories, while refined trims and packaging reinforced the brand’s modern identity. The result was a stronger foundation for scaling—delivering elevated basics that better matched the brand’s vision and consumer expectations.

A man running outdoors in an urban setting, wearing a black long-sleeve shirt, gray pants, and white sneakers.

Close-up of a person wearing black athletic shirt and dark gray shorts, holding a jump rope.

Two young men in sleeveless shirts spinning basketballs on their fingers on an outdoor basketball court during sunset.

Close-up of an olive green hooded jacket with drawstrings and black snap buttons.

A man in athletic clothing holding a medicine ball in a gym with sunlight streaming through the windows.

A black athletic sleeveless shirt lying on a green indoor basketball court next to an orange Wilson basketball.

Back view of a young man with short curly hair wearing a black sleeveless sports shirt and a necklace, standing on an outdoor basketball court with trees and buildings in the background during sunset.

Two people wearing black hoodies standing against a plain light gray wall, with a close-up of a person wearing an olive green hoodie with 'BYLT' embroidered on the pocket, against a clear blue sky and a concrete surface.

Close-up of a white cat with blue eyes, looking at the camera.

Man wearing black athletic hoodie, black beanie, and camouflage leggings inside an industrial building.

Close-up of a man and woman standing side by side against a neutral background, showing only their lower torsos and legs, with casual clothing and visible tattoos.

A person wearing green shorts with a zipper pocket, holding a black smartphone with a textured case near the pocket.

A young man with tattoos on his left arm, wearing a dark green short-sleeve button-up shirt, black pants, and black sneakers, walking outdoors in front of a white corrugated metal wall.

A young man sitting on a black wooden chair with his eyes closed, wearing a white t-shirt, light gray shorts, white socks, and white sneakers against a plain light gray background.