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It’s Not Really A Cult.

The Cult of EUNOIA is a transformative branding system that fuses psychology, strategy, and storytelling to create brands with a personality —blending structure with adaptability to bridge the gap between branding and marketing through beautiful thinking.

  • Book design and development of new branding framework

  • Branding strategy, book writing/design, psychological integration.

  • Strategy & Framework Development

    • Created the EUNOIA branding strategy

    • Developed the Triad Method for brand personality profiling

    • Defined the EUNOIA system components: Elements, Understanding, Narrative, Opus, Ism, and Archetype

    • Established the positioning framework (Thesi & Nota) for competitive analysis and customer insight

    • Designed the Tessellation Method for campaign flexibility

    Branding & Visual Identity

    • Designed the EUNOIA brand identity (logo, color system, typography)

    • Developed the visual storytelling framework for brand communication

    • Created the iconography and design system for archetypes and brand application

    Creative Direction & Design

    • Designed the cover art for Cult of EUNOIA

    • Illustrated the archetype cards & symbols used in the system

    • Created custom visual elements supporting brand strategy execution

    Copywriting & Editorial

    • Wrote the entire book (Cult of EUNOIA)

    • Developed brand messaging frameworks for application in marketing

    • Crafted subconscious-driven storytelling principles for brand narratives

    Research & Psychological Insights

    • Conducted in-depth research on psychology, semiotics, and archetypal branding

    • Integrated Jungian psychology, Tarot, and symbolic storytelling into branding

    • Developed a behavioral psychology-driven approach to brand engagement

    Implementation & Application

    • Built a scalable brand strategy framework applicable to various industries

    • Created a step-by-step methodology for brands to adopt the EUNOIA system

    • Structured the system for future adaptation in consulting, workshops, and training

  • Introduce revolutionary branding method merging psychology, archetypes, and strategy.

  • Successfully launched new branding methodology and established the foundation for a full agency built around the EUNOIA system.

A book titled 'The Cult of Eunoa' by Raina Dayne with a dark maroon cover and geometric white line art design.
A box set titled "The Cult of Eunoia" with a character card of a woman with white hair and a crescent moon on her forehead, labeled "The Magician," next to an open maroon box.
Fictional cards featuring mystical characters with artistic illustrations, including a woman with closed eyes and a crescent moon on her forehead on the card labeled 'The Magician'.
Open book with maroon-colored pages discussing personality traits and characteristics, with symbols on the left page and text on the right page.
Illustrated Tarot cards featuring various characters with labels such as The Chariot, The Magician, The Sun, The Hermit, The Lover, and The Emperor, arranged on a dark background.
Computer monitor displaying a website with the text 'BRANDS are PEOPLE' and an image of playing cards.

Brands are people. People are complex, multifaceted, brands should be too.

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