Groomie: Built for Close Calls.

Groomie is a men’s grooming brand focused on high-performance head-shaving tools, best known for their signature product, the BaldiePro™ rotary shaver. Their products combine sleek design with advanced technology to deliver a smooth, efficient, and comfortable shaving experience for bald and buzzed styles.

  • Groomie transformed its identity with a cinematic campaign that combined precision grooming with the mystique of spycraft.

  • Led brand strategy, creative direction, art direction, and campaign development for Groomie’s BaldiePro™, positioning it with a sleek, espionage-inspired visual language.

  • The brand needed to break through a saturated grooming market while appealing to bald and buzzed consumers seeking both performance and style.

  • Introduced a high-contrast, noir aesthetic and 007-inspired narrative that framed the BaldiePro™ as a tactical grooming instrument—refined, bold, and unforgettable.

  • The campaign elevated Groomie’s market presence, strengthened brand recognition, and established a clear visual and emotional identity in the premium grooming space.

A black-and-white photo of a man and woman sitting in the front seat of a car facing each other, with the woman holding a rotary phone receiver to the man's face.
A man and woman peeking from behind a wall, with the man holding a rotary shaver.
Black and white photo of a man in a trench coat holding a rotary hairbrush, standing next to a vintage car, with smoke or fog in the background.
A black electric grooming device with a digital display showing '97' and five rotating circular razor heads on top, illuminated by a spotlight in a dark environment.
Black rotary phone, vintage desk lamp, glass of water, glass ashtray, remote control, pen, and stack of papers on a dark wooden desk.
Black and white photo of a bald man in a suit holding a shaving razor to his temple, with a serious expression.
Black and white photo of a vintage car interior with a steering wheel and a rotary electric shaver placed on the car seat.
Black and white photo of a man in a trench coat peeking out from behind a wall, holding an electric shaver with a digital display showing the number 90.
A black and white photo showing a shadow of a person with a short haircut, holding a toy hammer in front of a damaged wall with a hole, above a vintage bathtub, with sunlight casting shadows inside a bathroom.