Halo Top: Ice Cream Like Never Before.
Halo Top isn’t just “healthy ice cream.” It’s a brand built on permission—on the idea that you don’t have to cheat to treat yourself. It disrupted the freezer aisle by proving that indulgence and intention could coexist, and it gave people the freedom to eat the whole pint… literally.
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Halo Top is a pioneering light ice cream brand that offers lower-calorie, higher-protein alternatives to traditional ice creams, allowing consumers to indulge without guilt.
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Art direction, graphic design, packaging system, and visual identity refinement, executed in partnership with Filebrand. Oversaw the creative process from concept through execution to ensure consistency across brand touchpoints.
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Halo Top needed to stand out in a crowded market while communicating its core promise—ice cream that tastes indulgent but aligns with health-conscious lifestyles. The packaging had to reflect its unique balance of joy and nutrition without losing shelf impact.
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Refined the visual identity through elevated art direction and packaging design. Clarified hierarchy to highlight key nutritional callouts, optimized color blocking for better flavor differentiation, and established a design system that brought warmth and approachability to a functional product.
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Strengthened Halo Top’s brand presence at shelf and online. The refreshed visual system improved shoppability, reinforced the brand’s position as the original better-for-you ice cream, and helped drive continued loyalty among health-conscious consumers.
