A person holding a wine glass with a drink, wearing a red pleated skirt and a cream-colored sweater with red and white stripes on the sleeves, standing outdoors near a fence, with trees in the background. Another person in a white shirt and tan shorts is walking nearby.

Johnnie O: West Coast casual, East Coast classic.

Johnnie-O is a Los Angeles–based apparel brand blending West Coast ease with East Coast polish. Known for its signature “Prep-Formance” line, the brand redefines classic menswear staples with technical fabrics, playful details, and a lifestyle ethos that bridges surf, sport, and sophistication.

  • Johnnie-O is for the guy who wants sharp style without the stiffness. Built on a balance of prep-inspired tailoring and laid-back performance fabrics, the brand delivers wardrobe staples that transition seamlessly from golf course to beach to boardroom.

  • Contracting Art Director, working directly with VP of Product Brett Rubin. Oversaw textile print design, performance apparel for golf, tennis, and pickleball, along with art development and swim prints between 2014 and 2016. Ensured each collection aligned with the brand’s vision of performance luxury, while guiding seasonal creative through the lens of lifestyle apparel—translating Johnnie-O’s playful yet refined identity into product and presentation.

  • Expand Johnnie-O’s offering beyond its early preppy foundation into a broader performance-luxury lifestyle collection. The brand needed to modernize its design language, incorporate technical fabrics, and evolve its visual identity while maintaining its signature West Coast charm.

  • Directed graphic and print development to introduce a more contemporary, versatile look across swim and seasonal collections. Integrated performance-driven details into art and pattern work, reinforcing Johnnie-O’s positioning in the emerging performance-luxury space. Collaborated closely with product leadership to ensure cohesive design execution that balanced refinement with playfulness.

  • Johnnie-O strengthened its identity as a distinctive lifestyle brand bridging prep tradition with modern performance. Updated graphics and prints gave collections a fresh, elevated look while expanding the product range. The creative work contributed to the brand’s ability to scale its footprint during a key growth period, appealing to both loyal customers and new audiences seeking effortless sophistication.

A woman smiling on a tennis court with blue surface and tennis balls in the background, wearing a sleeveless white athletic top with green and blue trim.
Close-up of a dark fabric with a tropical leaf pattern in shades of blue and white.
Multiple folded half-zip sweatshirts in various colors including blue, green, orange, gray, pink, and beige, arranged vertically on a neutral background.
Flat lay of men's clothing and accessories on a beige background, including a blue pullover, white cap, striped shirt, polka-dot shirt, pink shirt, gray pants, white sneakers, and holiday ornaments.
A pair of navy blue and white sneakers arranged on a beige surface, surrounded by four red Christmas ornaments.
A white sleeveless top with colored trim around the armholes and neckline, placed next to a navy pleated skirt with a white piping detail, on a tennis court near a tennis net.
Group of four friends walking through a forested park with golf bags, smiling and talking on a sunny day.
A woman playing tennis on an outdoor court, holding a tennis racket, with palm trees and a partly cloudy sky in the background.
Outline of a person holding a surfboard on a red background.
A woman sitting on the tennis court near the net, smiling, wearing sunglasses, a white tennis outfit, and white sneakers, with a green wristband.
A green fleece jacket hanging on a golf bag stand on a golf course.
Color-block men's swim trunks with a blue top section, orange bottom section, and white drawstring.
A men's jacket with a plaid shirt underneath, laid flat on a beige surface.
A man in golf attire swings a golf club on a golf course at sunset.
Woman in a denim shirt and cream pants standing barefoot on a sailboat deck, holding a green sail cover, with the Golden Gate Bridge in the background.
Six quilted jackets in different colors hanging on a beige wall: gray, navy, olive, orange, dark blue, and light blue.
Stack of folded men's button-up shirts in pastel colors with striped patterns.
Four plaid button-up shirts with various patterns and colors, layered on top of each other.
Close-up of a folded plaid men's shirt with a label that says 'johnnie-O Top Shelf' and visible stripes inside the collar.
Logo with the text 'johnnie O' in dark blue cursive font.
A young woman with blonde hair in a golf outfit, holding a golf club, standing on a golf course with trees in the background. She is wearing a navy blue jacket, a navy blue top, a white skirt, white socks, and golf shoes.
A group of six people, including children and adults, walking and playing outdoors in a dry grassy field under a clear blue sky.
Close-up of a person in a gray jacket with ribbed cuffs, wearing a plaid shirt underneath, holding hands with another person. The person has a silver wristwatch.
Three boys smiling and playing outdoors, wearing sunglasses against a blue sky.
A person wearing floral patterned swim shorts, a pink shirt, and tan sandals.
Close-up of pink patterned fabric with starfish design, pink and white braided drawstrings, and plastic eyelets.
A collection of men's blazers with checkered and striped patterns hanging together.
Stack of folded plaid shirts on a wooden bench near a beach or lake.
A man in a sweater and glasses holding a golf ball, with a golf club beside him, standing outdoors near a body of water with a bridge in the background.