A mirrored image of a young woman with red hair in a braided bun, wearing a lace top, looking to the side. On either side of her, there is a crane with a black neck, white body, and red crest, facing towards her head. The background is a solid teal color. The word 'sante' is overlaid in large white Gothic-style font across the middle of the image.

SAENTS: Worship of Aesthetics

Saents is a luxury clothing brand dedicated to the worship of aesthetics, seamlessly blending heritage craftsmanship with future-driven design to create garments that transcend time.

  • In a fashion landscape dominated by trends and mass production, Saents needed a brand identity that honored craftsmanship, timeless aesthetics, and transformative design, positioning itself as a fusion of heritage and futurism.

  • By crafting a highly intentional brand strategy, visual identity, and messaging framework, Saents established itself as a clothing company that reveres the artistry of fashion, blending past craftsmanship with forward-thinking design to create pieces that transcend time.

  • Brand Strategy & Positioning

    • Defined brand positioning as a fusion of heritage craftsmanship and future-driven aesthetics

    • Developed a personality profile rooted in transformation, quality, and artistry

    • Created a messaging framework to reinforce the brand’s philosophy of "the worship of aesthetics"

    • Competitive landscape analysis to position Saents uniquely in the luxury and avant-garde fashion space

    Naming & Verbal Identity

    • Brand name development to evoke a sense of reverence for aesthetics

    • Naming convention for collections, product lines, and brand elements

    • Tone of voice guidelines to balance refinement, craftsmanship, and forward-thinking vision

    Visual Identity System

    • Logo design that embodies both tradition and modernity

    • Custom typography system reflecting high craftsmanship and futuristic appeal

    • Color palette blending timeless sophistication with avant-garde aesthetics

    • Iconography and design system reinforcing brand storytelling

    • Brand guidelines for cohesive application across digital, print, and packaging

    Customer Insight & Market Research

    • Audience segmentation & persona development to identify and connect with the ideal Saents consumer

    • Behavioral analysis of high-fashion and luxury clothing buyers

    • Competitive research to differentiate Saents within the premium fashion market

    Creative Direction & Storytelling

    • Art direction strategy to ensure photography, campaigns, and digital assets align with the brand’s ethos

    • Brand storytelling framework connecting the past’s craftsmanship with the future’s innovation

    • Lookbook & campaign guidance to establish the brand’s visual narrative

    Implementation & Application

    • Packaging design strategy reflecting the brand’s artistry and premium positioning

    • Website and digital experience direction to translate the brand’s philosophy online

    • Retail and brand environment recommendations for immersive brand experiences

A woman with short black hair and red sunglasses wearing a floral shirt and red lipstick, with the word 'SAINT' written across her face.
The word 'saints' written in black gothic-style font on a white background.
Two women standing against a pink background, dressed in colorful, fashionable clothing with accessories, holding handbags, and wearing sunglasses.
A woman with blonde hair, red glasses, bold red lipstick, wearing a floral dress with hibiscus flowers, and a beaded necklace with a tassel pendant. The background is green and the word "SANT" is written across her face.
Fashion outfit with a herringbone blazer, polka dot blouse with a bow, patterned trousers, orange ruffled blouse, patterned shorts, teal beret, orange sunglasses, black bracelet, blue bag, and small black quilted purse on a pink background
Portrait of a young man with black hair, wearing a vibrant green shirt with red hibiscus flowers and a necklace with a tassel, against a green background.
A young woman with red hair and blue eyes wearing a cream lace high-neck top and layered gold necklaces with a pearl pendant, standing beside a white crane with black and red markings on its head, against a teal background.
Two individuals dressed in colorful, vintage-inspired fashion, standing against a pink background. The person in front, with long blonde hair, wears large brown sunglasses, a patterned blazer, a polka-dot shirt with a matching bow tie, and holds a blue handbag. The person behind, with shoulder-length hair, wears a teal beret, glittery sunglasses, a ruffled red blouse, and patterned shorts, holding a small purse.