Slugger’s Hit was created for the cannabis consumer who wanted more than just a product—they wanted a story. Built around edgy character design, playful branding, and inventive packaging, the brand leaned into its underground personality while exploring mainstream potential.

Partnered with Jason Pinsky (Vice Magazine’s Bong Appétit) and contracted by Rocky of Slugger’s Hit to consult on branding, identity, packaging design, character design, and vending machine development. The project aimed to establish a distinct brand presence in a rapidly growing but heavily regulated industry. Work paused early due to cross-state cannabis legality issues.

Develop a compelling, ownable cannabis identity in a market constrained by legal uncertainty. The brand needed a visual and narrative system strong enough to differentiate, while flexible enough to adapt to shifting regulations and fragmented retail opportunities.

Created a bold creative framework rooted in character-driven design and irreverent identity. Developed packaging concepts, merchandising ideas, and vending machine models that aligned with the brand’s playful yet premium positioning. Focused on scalable storytelling that could carry across multiple state markets once regulations allowed.

Although the project was halted due to legal limitations, Slugger’s Hit established an early creative direction that set it apart in the cannabis category. The work built a foundation of brand assets and storytelling concepts that can still serve as a springboard for future development when market conditions evolve.