Stojo is a sustainability-focused brand dedicated to making eco-friendly living effortless and stylish by offering reusable, collapsible products designed for a waste-free future.​

Brand strategy, narrative development, messaging architecture, audience insight and market research, content and copywriting guidelines, implementation strategy.​

Effectively communicate Stojo's mission of simplifying sustainability in a way that resonates with consumers seeking practical and stylish eco-friendly solutions.​

• Brand Strategy & Narrative Development:
  Crafted a core brand messaging framework aligning with Stojo’s mission of sustainability and simplicity, including positioning strategies and personality guidelines to ensure cohesive and engaging communication.​

• Messaging Architecture:
  Refined mission and vision statements, established key brand pillars, and developed a compelling brand story to build emotional resonance with consumers.​

• Audience Insight & Market Research:
  Created detailed customer personas and behavioral segmentation, conducted consumer sentiment analysis, and performed competitive research to tailor messaging effectively and differentiate Stojo within the sustainability space.​

• Content & Copywriting Guidelines:
  Developed taglines, brand voice principles, and messaging templates for various platforms, ensuring consistency across website content, social media, and product packaging.​

• Implementation Strategy:
  Provided application guidelines for internal teams and external partners, along with a brand messaging playbook for seamless adoption across marketing and customer engagement channels.​

Transformed Stojo’s brand communication into a clear, engaging, and consistent narrative that aligns with its mission, effectively differentiating the brand in the eco-friendly product market and empowering customers to confidently participate in reducing waste.​