Tres Colori: Made to Mean More.
Tres Colori is a New York-based jewelry company specializing in personalized, handcrafted pieces that allow individuals to express their unique stories. Founded in 2018, the company offers a diverse collection ranging from custom name necklaces to bespoke designs, emphasizing elegance and individuality. With a commitment to quality craftsmanship, Tres Colori has earned the trust of over 40,000 customers.
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A full-scale rebrand of Tres Colori, evolving it from a generic personalized jewelry line into a modern, emotionally resonant brand rooted in craftsmanship and self-expression.
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Brand positioning, visual identity, brand narrative, customer insight, creative direction, typography, and user experience recommendations.
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Modernize an outdated brand identity while honoring its core offering—personalized jewelry—and expand its appeal across a broader, more diverse customer base seeking meaning and individuality in their purchases.
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Redefined the brand around the emotional value of personalization, emphasizing storytelling, heritage, and individuality. Developed an elegant and contemporary visual identity system, including a refreshed logo, refined typography, and updated color palette that elevated the brand’s perceived value. Aligned messaging and design with the idea that each piece is a personal artifact, crafted to represent the wearer’s unique story.
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Successfully repositioned Tres Colori as a modern, consumer-first brand with deeper emotional relevance. The rebrand enhanced its market perception, improved brand consistency across channels, and attracted a broader audience looking for timeless, meaningful jewelry.
