A woman in a pinstripe suit looking up with a city building and cloudy sky in the background.

WKND

Numbers are the language of the universe. And data is a god. WKND is a performance-driven digital marketing agency built on that belief. Every decision is dictated by metrics, every move backed by proof. No guessing, Just data shaping strategy.

  • Every agency loves to say they’re “data-driven.” Which usually means they ran one A/B test and called it strategy. WKND needed to feel different—luxury-level serious, unapologetically analytical, and sharp enough to cut

  • Everyone else treats data like a receipt. WKND treats it like scripture. Numbers don’t “inform” decisions, they dictate them. The identity had to carry that same gravity. The WKND brand had to capture that paradox: rigorous as math, yet styled like luxury.

    • Narrative: “No mercy. Just metrics.” A line that says everything about how they work.

    • Visual Identity: Bold serif typography, luxury color palette, high-end editorial energy. Less like a marketing agency, more like a house brand that happens to run on numbers.

    • Verbal Identity: Copy stripped to the bone—statements of fact, written like proof.

    • System: Strategy, messaging, and design aligned so WKND feels less like an agency, because agencies are dead.

  • WKND now looks exactly how it works: sharp, intelligent, and in a class of their own.

Quote saying, 'Numbers are the language of the universe,' displayed in white text on a black background.
Text on a light background that says, "AND DATA IS A GOD."
Black background with white stylized WWD logo in the center
Packaging and branding materials for WKND, including a crumpled plastic bag with 'WKND' logo, a cardboard envelope with logo and tag line, a small gray card with embossed logo, and a natural twig, all set against a black background.
Business cards on a textured surface, one with a black and white design and the other with green and black text, featuring the name Grayson Lancaster Cross and the handle @graysoncross.official.
Computer monitor displaying a website with the text "No Mercy. Just Metrics." and a black-and-white photo of a man in a suit against a building, placed on a dark rocky surface.
Black metal WEND sign mounted on a light-colored wall.
Three smartphones displaying different fashion-related images and branding, with the letters 'W K N D' at the top, set against a plain background.
Black sign with white stylized text reading 'WIND' hanging outside a building with brick and glass walls.
A young man with dark curly hair sitting sideways in a modern wire chair, wearing a white dress shirt and beige pants, against a plain light-colored background.
A crumpled beige tote bag with black text sitting on a textured brown surface. Sunlight creates shadows on the bag.
A collage of images and graphics, including branding for WKN, posters with slogans like 'Numbers don't bend. Neither do W.', promotional images of devices showing WKN content, a bag with the WKN logo, and a section with the text 'Freight Big CMP for Titles' and the website WKNDigital.com.
Close-up of a gold circular sticker with the word 'WIND' in black cursive, adorned with a diagonal line running through it, on a textured gray surface.

The Team

Raina Dayne

Brand Strategy | Naming & Verbal Identity | Customer Insight & Market Research | Creative Direction

Tulio Pinto

Visual Identity