A torn white and blue name tag with the words 'Hello my name is' and the handwritten name 'Jonathan'.

Raina’s filled me in on Superhuman and Alpha Lion — plus I know Abel & Alberto, so I already feel like I’ve slipped in the side door.

My thing is execution. Not just ideas on a deck, but building the systems, creative, and products that actually land with the people you’re trying to reach. If you’re looking for someone who can take strategy off the whiteboard and into people’s hands, I’m your guy.

Digital Acquaintance

Its a pleasure to make your

Container of Alpha Lion Super Human Burn Blazeberry supplement with black and orange label on a brown background.

The look and feel is bold and aggressive — bright colors, animalistic energy, names that sound like characters. The voice is confident and direct, speaking to people who want to feel powerful and push harder in the gym. Alpha Lion’s edge is that it doesn’t try to be subtle; it leans into the idea that taking their products makes you feel like a different version of yourself - stronger, sharper, more unstoppable.

So what’s next for Alpha Lion? Feels like the brand’s on the edge of something big, and I’d like to be part of that.

Alpha Lion

what I know about

I know the performance world in all its forms—extreme sports like skate, surf, and snow; domestic outdoor and hunting brands; luxury sports like golf, tennis, and pickleball; and even the fast-fashion edge of BYLT Basics. But my true introduction to performance culture came through CrossFit.

I’ve worked with brands like NoBull Project, consulted with the Rich Froning team, collaborated with Black Rifle Coffee Company, Brute Force, Rogue Fitness, and helped shape creative for major CrossFit events.

If there’s one truth I’ve learned across every corner of performance, it’s this:
“Performance culture is built on one promise—pushing past limits until the impossible becomes the baseline.”

Performance Culture

my experience with

Creative direction isn’t just about having taste. It’s about setting a clear vision the team can actually run with. But the vision only matters if the execution is sharp. Anybody can make a deck look good - the real work is in making sure every touchpoint carries the same DNA. Strategy gives the why, direction gives the what, but execution is the how.

Link to Resume

LinkedIn Profile

Link to Shade Tactics

Creative Direction.

Big brands aren’t built on big ideas alone.

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Relevant Experience.

The only source of knowledge is experience.

With over 20 years of expertise in brand strategy, creative direction. & product development, I’ve curated a selection of projects most relevant to your goals.